danachomski

1. This is ad is representing alcohol in general, but specifically absolut vodka.

2. Absolut vodka, in a negative way.

3. The image in this ad is a chalk outline of a bottle of absolut vodka, with paramedics, news reporters, and police around the scene.

4. The text that is in this ad says: ABSOLUT END. Nearly 50% of automobile fatalities are linked to alcohol. 10% of North Americans are alcoholics. A teenager sees 100,000 drinking ads before reaching the legal drinking age.

5. There is a bird’s eye view of the ad, the colours aren’t very bold, though I think they didn’t want to focus too much on the outside of the image, only the absolut bottle and the meaning behind it.

6. Everyone. Anyone who drinks, teens or adults, anyone can make that fatal mistake of drinking and driving.

7. I think this ad does display a very clear message, Absolut end is a clear yet catchy way of grabbing the reader’s attention and to understand the message of this ad: if you drink and drive your life could be over in the blink of an eye.

8. I don’t think there is much to improve in this ad, the colouring is a little dull and may not catch a reader’s attention but other than that, this ad does a good job getting their message across.